ABOUT ME
I’m Hollie - Social Media Strategist with 11+ years’ experience helping brands grow through social.
I sit at the intersection of strategy and creativity, combining data-led thinking with ideas that are designed to cut through. From planning through to execution, I work with teams to build work that delivers.
When away from the laptop, you can find me travelling the world, practicing yoga or exploring flow arts. I’m drawn to experiences that challenge me, introduce me to new perspectives and push me outside my comfort zone.
And that curiosity feeds directly into my work. I’m not one for cookie-cutter strategies or not here to tick boxes. I step out of the norm - bringing plenty of passion, a bold perspective and a genuine interest in people to everything I do, always looking for a fresh angle, a new idea or a better way of doing things.
Whether it’s shaping a strategy, developing campaigns or directing content, I focus on creating social that feels relevant, culturally in-tune and built for performance.
Growing brands across:
-
FMCG (Aldi, Blue Island, Dunkin’)
-
Health & Wellness (Sudocrem, Hollister & Dansac, GSK)
-
Hospitality (Hilton Hotels, Novotel, Cottages.com)
-
Retail (Beaverbrooks, Brooks Running)
-
Travel (Manchester Airport Group, CrossCountry Trains)
My clients - past & present
I've had the privilege of working with a diverse range of clients, from startups to established global brands during the years as a freelancer and within agency.
